Instagram bio has exploded in popularity in the last few years, and like any social media platform, it has a major impact on how people live their day-to-day lives.
By applying some common Instagram bio ideas that are helpful for inspiring your followers, you can find more success by promoting your account.
However, before you start editing your bio for Instagram to fit these ideas and get ahead of the pack, you should know what’s most important: your personality.
If you’re a new user, you may not be sure how to make your bio stand out without saying something overtly corny.
The best thing to do is spend some time thinking about what your brand identity is and who you are as an individual.
These tips for Instagram bios will help you create a bio that will lead to more followers and engagement. Keep in mind that these are guidelines, not rules; don’t be afraid to break them if the spirit moves you.
1. Be Social
It’s important to have a strong presence on social media and identify yourself in an authentic way.
Think about who you are as a person, what kind of personality you have, what your interests are, and all of these things should be represented in your bio.
You don’t have to do everything perfectly every time; work on whatever it is that gives you the most pleasure while keeping the essence of who you are.
2. Have a Sense of Fun
Your Instagram bio should be fun and easy to read. It’s a good idea to use your bio to let people get a glimpse of your personality, so keep it light and make it conversational.
Also, it’s best to avoid abbreviations in your bio and any other acronyms; you want to be able for everyone who encounters your profile to know what you mean when you include certain hashtags or numbers.
3. Use a Tagline
Creating a catchy tagline for your Instagram bio is a great way to attract attention. When people land on your profile, you want them to be able to quickly and easily understand what it is that makes you different from other users. Craft a few ideas for your tagline, then take the best one and use it to inspire the rest of your bio.
4. Tell Your Story
If you have a lot of things to say about your life and how you are as a person, this is the perfect place to share that information with all of your followers.
Think about what it is that makes you tick and use that as a shining example of who you are.
Also, keep in mind that not everyone wants to know everything about your personal life, and the less you give away here, the more mystery will be retained for those who seek to learn more about you.
5. Keep your Instagram bio Short and Sweet
The average Instagram bio is between 120 and 130 characters long, so keep in mind that your bio should only be a few sentences long, at most.
You can still provide loads of information here, but make sure not to be wordy and over explain yourself; keep it simple to the point while still providing all of the important details.
As a general rule of thumb, try to keep your Instagram bios under 100 words, no matter how much detail you want to include.
6. Provide Links to Other Social Media Profiles
This is a good way to increase your exposure, but don’t overdo it; if you have a Facebook profile, Twitter account, and Tumblr blog, you should link to all of them, but that’s all.
Use these links to enhance your online presence rather than trying to create entirely new social identities for yourself.
You can also include links to other websites where you have a presence, but these should be included in your bio as well rather than being added separately.
7. Encourage What You Admire in your Instagram bio
If you share a lot of things that inspire you and the things that you love to do, this is a good way to give people easy access to your shared values.
Display pictures of important places or figures that are meaningful in your life as well as photos of any adventures you’ve had or items that you like to collect.
8. Explain Your Mission
If you have a clear mission or goal with your life, it’s good to include that in your bio.
This is another way to explain what it is that you’re about and provide a touch of inspiration for those who follow you; even if it’s not something you specifically share with other people,
the fact that you take time to think about the direction in which your life is heading gives hope for others to do the same.
9. Be Genuine
If you want people to feel comfortable following you, it’s important to be genuine.
If your Instagram bio seems like it was written by a marketer instead of yourself, people aren’t likely to trust that you are an authentic person who is there to help them.
Try to write an Instagram bio that reflects your personality and allows other users to find inspiration in how you spend your life.
10. Share Something New at Instagram bio
If you’re new to Instagram, or if your account is a few years old and you’re looking for a way to attract more followers, this is the tip for you.
Provide information about yourself that sets you apart from other users and keeps people interested in what it is that you have to offer.
Even if your account is old, provide new information so that users who have encountered your Instagram profile before will feel inspired to follow you as soon as they see the changes.
11. Share Something You Love
If you have something that’s close to your heart, this is one of the best ways to let people know about it.
While building an online presence, you should make sure that what you share online is honest, genuine, and true to yourself.
While it’s important to generate conversation with those who follow you, never overshare; if you feel the need to censor yourself when it comes to what you post on social media sites, then it might be time for a change.
12. Share a Feat of Awesome Instagram bio
If you’re proud of something you did, share it with all of your followers.
It only takes a few clicks to add a blog post or a newly published book to your profile, so this is an easy way to let everyone know what it is that you do and why you are an inspiration for all those who follow you.
13. Tell Them What You Do
Providing information about what you do and why you do it is a crucial way to help people understand why they should follow you.
This is another easy way to share new content and get people interested in your profile, but don’t overdo it; if you say that you’re an author,
but all of your followers see are pictures from Comic-Con, they might not realize that you are a writer unless they live nearby and have seen the specific book signing or event.
14. Tell Them How You Feel
If you want people to feel comfortable following you, this is a good way to connect with that feeling.
Find out what it is that makes you happy, express your love of what it is that you do, or just tell your followers how much they mean to you.
Just remember that honesty and sincerity are important to building an online presence; nobody wants to feel like they’re being fooled into believing something they don’t want to believe.
15. Give Them a Reason to Follow
Another way to give people a reason to follow you is to find ways to show them why you do what it is that you do and why this content is important for them as well.
If you’re an author, for example, and would like people to check out your newest book, this is a great way to advertise it.
You can also include photos of your work in progress as well as things that you have been thinking about.
16. Check Your Spelling
Even if someone doesn’t live in the United States or reads English as a second language, they will still be able to recognize poor spelling on your part.
Use spell-check or have someone else proofread your bio to be sure that it is well-written.
Poor spelling does nothing to help you attract more followers or build an online presence; if you aren’t sure about something, don’t post it until you’re sure.
17. Be an Instagram bio Clear
No one wants to have to try and interpret what you’re trying to say.
Make sure that your bio is crystal clear and will give people all of the information they need to know who you are and what you do.
If you have a lot of content on your Instagram, think about moving anything that doesn’t contribute to your brand out of the bio; although it may be true to your personality, it can be confusing for users.
18. Make It Accessible
Although it’s good to ensure that everyone understands what you’re trying to say, don’t make it so technical that only other tech-savvy people will be able to read your bio.
Tell people what it is you do and what they can expect as a result, but make sure that your profile is easy to read as well.
19. Share Behind the Scenes Photos
One of the best ways to establish a personal connection with your followers is to let them see you in your environment, especially if it’s something that they might not otherwise be able to experience.
If you’re in a new city, upload photos of you out and about; if you’re home, share pictures of the things that are important to you, like family or pets.
20. Make Questions in Instagram bio
This is a great way to get people interested in who you are and what it is that you’re trying to do.
Not only can you inspire people to follow you, but they may also be willing to share their own stories with you, which can give you inspiration for your own work as well.
But don’t ask questions that have only one correct answer; instead, try asking as many as possible so that users are able to relate your questions with their own situations.
21. Use Humor sense in Instagram bio
Just because you’re sharing facts about yourself doesn’t mean that you can’t include a few jokes to lighten the mood.
This can be especially effective if you are trying to promote something or if you have a very serious topic that others may have trouble understanding.
Just remember that using funny posts to attract people is not really the most effective way to build an online following;
it might be better to post something interesting and relatable in order to connect with more people.
22. Use a correct Instagram bio # tags
This is an interesting way to add something to your profile and help people find you.
Add a popular hashtag that users like to follow or that they would be happy to see in their feed, and then you can use it in your bio as well as on your posts.
Although hashtags are not usually created for online profiles, this is a great way to connect with people who may not have known about you otherwise.
23. Use Hypeness
This is a fun way to increase engagement, and it’s a great way to build a following on Instagram.
Just make sure that you don’t overdo this; this can be especially effective if you share something funny with your followers, but it can also just come off as annoying.
Consider using this as a way to get followers, but don’t fall into the trap of trying to include all of the hashtags on your own profile in order to increase your online presence.
24. Use Some Co-Posts
If you’re trying to build an online presence, it’s likely that you want more than one thing on your profile at a time.
Just make sure to use hashtags in order to keep your followers engaged, but also share something interesting with them.
If you have a strong social media presence on other platforms as well, sharing some of those posts will keep people interested and help them find out about you.
These tips for Instagram bios are great ways to encourage more followers and engagement.
By creating a bio that people not only want to read but feel excited about, you can find more success in your Instagram marketing strategies.
As always, be enthusiastic, be helpful, and never forget that it’s important to be yourself.